A Better View of the Salon
It's common for Swedish salons to use the website Bokadirekt as a booking system. Bokadirekt lets you showcase your services and it also has an image section, but a drawback is that all salons end up looking very similar.
With a custom website it's easier to stand out and present your services in a more attractive manner. This helps visitors understand why so many people chooses Salong By Sibel as their go-to salon. Even though it doesn't relate to the ability to cut hair, having your own website will make you appear more professional.
Another advantage that comes with having your own website is an increased visibility on Google. As you can see below, Salong By Sibel is now visible as 4 of the 6 first search results when someone searches Google for a local balayage. Instead of only being visible as one of several links to Bokadirekt, you now se both the website and two images from the website early in the search results.
The Result
An easy first step some websites can take to improve their credibility and security is to install an SSL certificate. This gives your website a secure connection using https and displays the lock ikon that we have have become used to seeing next to the website URL.
Next to the URL you can also often see a logo. In terms of functionality this is a less important aspect of the website but it can still help build greater authority since most established companies do have their own logo at the website tab and in the Google results.
Even though Google is a smart search engine, you do need to give it instructions on how to read your website. It's therefor important to used H-tags correctly and write well thought out meta descriptions when describing your content.
"I just want to thank Pontus for an excellent job! Efficient, resourceful, available and amazing service. I'm very happy. I definitely recommend Pontus"
Sibel Abdullahad – Salong By Sibel and Tyresö Hårcenter
